Practical Guide to Social Media
April 28, 2010A MIPAA Business Academy workshop takes place on Thursday 29 April 2010, offering a practical guide to social media – with four main sessions led by:
Megan Greenwood and Jodie Gee from Borkowski looking at the importance of monitoring online conversation, how to react, consequences of not listening and benefits of listening – with a focus on how PR folk can monitor with simple, cost-effective devices, such as Tweetdeck
Andy Francis, Performance PR [@andy_francis] offering insight from his personal and professional experience in using and creating buzz via micro-blogging (particularly Twitter)
Heather Yaxley, Greenbanana (and MIPAA) delivering a hands-on activity to set up and write a blog, get noticed on social networks and upload/seed multi-media materials (using PCs, smart phones and Flip cameras)
Jeremy Clarke, LawsonClarke [@lawsonclarke] detailing a case study to demonstrate how to deliver creative online campaigns
We will upload here advice relating to relevant tools and techniques and links to any presentations. Those taking part will be encouraged to get involved on the day via wifi enabled laptops, iPhone, Blackberry (or other smart phone), Flip camera or similar – and you can join in live on the day via Twitter – follow @mipaa or #mipaa.
